Have you ever used the popular social media site, Facebook? Did you know that it can be used for so much more than simply socializing with your friends and family members? Facebook is a great place to market your business, too. Continue reading to learn some helpful Facebook marketing tips.

Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.

A fun and easy way to get followers on your Facebook business page are to create a contest. Loyal followers will share their contest entries with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.

Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if you’re trying to get a post out quickly. Take the time to make it visually great.

Use pictures. Once you’ve got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you.

Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.

Take advantage of any features Facebook allows you to create custom sub-pages through the use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.

Run a contest for the most likes your customers can get your page. A discount on your products or a valuable item is a good prize to offer to the winner. Contests are a great way to attract new followers and win new customers for your products and services.

Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.

Make sure that you have complete contact information listed on your Facebook page. This means that you should have your address, phone number, business hours, and any other relevant information. You should make sure to include an email address on the page in case someone wants to contact you off of Facebook.

You should be able to create a lot of relevant content that is unique and full of variety. These posts can be loosely related to your products or services. Try finding various ways to engage fans with the content. Perhaps a direct call to action through a solicitation of pictures or a contest for best tag lines?

Think about joining groups on Facebook that are related to the field that you work in. The more of a presence that you make on Facebook, the more people you will end up reaching. As you know, the more people that you reach, the higher your earning potential will be.

While you want to remain professional anytime you are posting on Facebook, you should still let your readers see that they are dealing with a real human. Show your personality and feel free to express true emotions. If they feel like you are robotic and stoic, they will be less likely to want to deal with you.

The marketing you can do on Facebook may have surprised you. There are many different opportunities for you to communicate with your audience when it comes to this popular social media site. Use the advice shared in this article and you can take advantage of Facebook and use it to grow your business.